New Consultant/Trainer

We're happy to welcome Bruce MacKenzie to our consultant/trainer team. See more on Bruce at: http://www.longbowcg.com/home/articles/articlebody.asp?id=65

Exciting SalesRabbit SystemPlugIn release for office products dealers

Our Longbow Consulting Group division has just released an exciting version of our SalesRabbit SystemPlugIn for DDMS dealer users. Along with summary sales data, we are now bringing invoice history into the new GoldMine 8.5 from DDMS. Not only can users work with invoice history from within GoldMine CRM software, they can build targeted groups from this information! This results in very robust target marketing-at the product level. The groups can quickly be exported from GoldMine to the United eDeals program or to constant Contact for the S.P. Richards Engage program. This is powerful targeted e-mail marketing! The new SalesRabbit SystemPlugIn release will soon be ready for SSI dealers. Britannia dealers will be able to connect in the first quarter of 2010. Our new SalesRabbit Dashboard and Reporting Service will be ready soon-adding business intelligence to this total solution. See all SalesRabbit information at:
http://www.longbowcg.com/home/products/product_salesrabbit.asp

Take Action on Your Information

Latest article by Neil Saviano:
http://crminternational.com/home/articles/articlebody.asp?id=53

New Agents

CRM International is pleased to announce two new agents and solutions partners. They are:

Tammy Hegel in the Greater Seattle, WA area

Superior Business Products in Schenectady, NY.

See more information on these two new partners at http://www.crminternational.com/

Our CRM Canada division annouces the following new agent and solutions partner:

Office Stuff - Calgary, Alberta
See more information on Office Stuff at: www.crmcanada.ca

CRM vs. Sales Force Automation

Did you purchase CRM software and thought you were getting Sales Force Automation with it. It's easy to make that mistake. Though CRM software certainly helps to build and maintain customer relationships through managing information and contact, a missing piece may be the ability to automate sales processes. Process is an integral part of any sales and marketing program, and quite often day-to-day administrative tasks as well as "putting out fires" can take typical sales people away from the repetitive tasks necessary to prospect for new customers and build existing customers. One key feature of sales force automation is the ability to automate these repetitive tasks-acting as a virtual sales assistant. As competition become more global and more intense, and profit margins decrease, sales force automation becomes an integral tool in staying ahead of all of this and helps to maintain ROI for both sales people and the company overall.

CRM Software Helps to Manage Sales People

Are you using CRM software to truly measure sales person performance? The vast reporting capabilities, including dashboard graphics and analytics, can tell a story about salesperson activity that can lead to significant sales person growth- both personally and professionally. Not to mention an increase in salesperson ROI for the company overall. The number of activities are certainly a metric that needs to be monitored, but more importantly the ratios between activities that lead to achieving the metrics the company sets forth are likely the most important consideration. As an example: If market planning has determined that historically four proposals lead to one sale and three presentations lead to one proposal and ten prospecting calls lead to one presentation-there is a valid basis for measurement. CRM software can track and report on these activities, and provide both sales management and sales people the tools to measure actual results against projected, and the basis for making any needed changes to stay on. Course.

Some Subsciption Page E-mail Marketing Tips

Hear are some great subsciption page e-mail marketing tips. The Author is Cindy McMillan; Cindy is the leader of CRM Canada and an e-mail marketing specialist as well as a web and graphic designer. cindy@crmcanada.ca www.crmcanada.ca

Your most reliable collection for e-mail addresses is a dedicated subscription page at your Web site.Your subscription or registration page is the best source of e-mail addresses, for two reasons. First, your subscribers are providing the information and showing an interest level or commitment that is important for your business. It cuts down on mistakes and gives ownership and recognition to your mailings. Also your subscription page allows you to present the your e-mail program exactly as you intended it, giving you an opportunity to explain why this program is important to your customer and what benefits they can look forward to in receiving your e-mails.Here are a few simple things you can do to help promote your subscription page:*Ad the web address of your subscription page to your receipts or invoices.*Create a link on your main landing page of your web site.*Include it on printed marketing materials including flyers, letter heads, banners.*Create a new subscriber discount coupon program.