CRM International: October 2009

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Neil Saviano: President, CRM International. A sales and marketing veteran with more than 30 years experience, Neil Saviano is the president of CRM International, a CRM and Sales Force Automation consulting organization. Neil is also a featured speaker on CRM at industry conventions and is published often in national publications. Neil's core message for successful CRM and Sales Force Automation implementations clearly states: "CRM and SFA is not a technology solution - it's a process solution". This message is carried forth by a team of consultants and trainers working with clients nationally and internationally through CRM International and its suite of companies: CRM Boston, CRM Canada and Longbow Consulting Group. Neil's process focus clearly aims at pain points that plague most companies in the following strategic areas: Customer and client penetration and retention as well as new customer and client development. As Neil has stated in various publications: "without a process focus in implementing a CRM program, companies end up with software used to about 20% of its capacity, limited impact on reaching sales and marketing objectives and very low ROI on their CRM project investment".